Watch to Watch for: The Parmigiani Bugatti Vitesse

Parmigiani and Bugatti have been partners since 2001, a superior alliance. Parmigiani Fleurier is a Swiss brand of luxury watchmakers founded in 1976 in Fleurier, Switzerland by Michel Parmigiani. In 2006 Parmigiani produced the Bugatti 370, a driving watch based on the Bugatti Veyron. So as you can see, it wasn’t unlikely that Parmigiani would decide to take some of its creative inspiration from this years Veyron Super Sport Vitesse. An enviable vision of engineering and beauty meshed into a super car.

This exclusive new timepiece sports Parmigiani’s unique PF372 movement, which is described to be the world’s first movement that includes a double-pinion system with bevel gearing, and a complex mechanism which allows for the time to be displayed perpendicular. The watch is specifically designed this way so that when you’re driving, you can check the time without having to turn your wrist and take your hand off the wheel. This manual winding movement has been engineered in two planes that incorporate 40 jewels and 6 sapphire crystals.

Titanium has been used for the case with polished and satin contrasting finishes. The dial is made of Texalium, a material that combines fibre glass and aluminum, because it is more reflective than carbon fiber, available in either white or orange. The watch itself is available in either blue or orange, and is presented on a Hermes alligator strap with a titanium folding buckle. The watch is water-resistant up to 10 meters below. The Parmigiani Bugatti 370 cost upwards of $200,000 so you can predict that the new and improved Parmigiani Bugatti Vitesse will surpass that price.


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